In a strategic move to enhance its presence in the US market, Zoomability has partnered with The Action Foundation, a US-based charitable organization founded by Tim and Donna Swenson. The foundation is dedicated to helping individuals with mobility challenges experience the freedom of nature. This partnership is facilitated by McCabe Outdoor Mobility, Zoomability's distributor, which will now enable The Action Foundation to distribute Zoom Uphill products to those seeking financial assistance.

The collaboration highlights the value that Zoom Uphill offers, even as it differs significantly from its competitor, the Action Trackchair, also founded by Tim Swenson. While the Action Trackchair has a strong foothold in the US market with over 500 units sold annually, Zoom Uphill is poised to make significant inroads thanks to this new partnership.

According to McCabe Outdoor Mobility, approximately 80% of customers prefer Zoom Uphill when given a choice, underscoring the product's appeal. The Action Trackchair's success can largely be attributed to its established presence since 2008 and its extensive reseller network. However, with The Action Foundation now supporting Zoomability's products, there's potential for a notable increase in Zoom Uphill's sales in the US.

While it's challenging to predict the exact impact on sales, the partnership with The Action Foundation offers a promising avenue for growth and increased brand visibility. For potential investors and stakeholders, this development signals a positive trajectory for Zoomability's market expansion efforts.

Given the strategic nature of this partnership and the positive reception of Zoom Uphill products, it is advisable to hold onto Zoomability stocks as the company strengthens its foothold in the competitive US market.