In a strategic move to bolster its position in the retail technology sector, Touchtech has announced the acquisition of Zliide. This acquisition grants Touchtech access to Zliide's strategic assets, including its brand, patents, software, and customer relationships. Notably, Touchtech plans to offer Zliide's former clients, which include brands like Moss Copenhagen, Perry Ellis, and Quint, the opportunity to transition to Touchtech's well-established InStore endless-aisle solution. This platform is designed to enhance sales and customer experience within physical retail environments.

Zliide has been recognized for its innovative technologies, particularly its patented self-checkout solution that uses smart security tags for clothing. These tags unlock after payment via the customer's mobile phone using Bluetooth, allowing customers to access product information directly on their phones. This technology aims to reduce queue times and free up sales staff from the checkout process, aligning with the growing trend of digitalizing the retail experience.

Deniz Chaban, CEO of Touchtech, expressed enthusiasm about the acquisition, stating, 'Zliide has established a strong brand presence in the Nordic fashion market as an innovative provider of sales support. We share the goal of simplifying sales by digitalizing the store experience. This acquisition strengthens our position as a partner to the retail industry. We will now evaluate how best to leverage the potential of Zliide's brand and customer relationships to continue driving innovation.'

For investors, this acquisition signals Touchtech's commitment to expanding its market presence and enhancing its technological offerings. The integration of Zliide's innovative solutions could provide Touchtech with a competitive edge in the retail tech industry. Given the strategic benefits and potential for growth, investors might consider holding their positions in Touchtech as the company integrates these new assets and explores further opportunities for expansion.