Touchtech, the innovative Swedish Fashion-Tech company, is making waves in the retail industry with its powerful SaaS platform. Founded in 2008 by Deniz Chaban and Sebastian Hartman, Touchtech has grown to become a key player in bridging the gap between physical and digital commerce. Since its public listing on the Swedish stock exchange in 2017, the company has continued to expand its global footprint, providing tools that assist salespeople in connecting with customers more effectively.

The platform is already being utilized by thousands of consumers and salespeople across hundreds of retail stores and wholesale showrooms worldwide. Notable brands like Jack & Jones, Axel Arigato, and Vero Moda are leveraging Touchtech's tools to enhance their sales processes and improve customer engagement. This widespread adoption underscores the platform's effectiveness in transforming the retail experience.

Touchtech's growth trajectory is promising, as the company continues to innovate and adapt to the evolving needs of the retail sector. The integration of digital tools into physical retail spaces is no longer just an advantage but a necessity in today's competitive market. Touchtech's ability to seamlessly merge these two realms positions it as a leader in the industry.

From a financial perspective, Touchtech's consistent expansion and the increasing reliance on technology in retail suggest a strong potential for future growth. However, investors should consider the broader market conditions and the company's ability to sustain its innovation and market relevance. Given the current trajectory and market position, the recommendation is to hold the stock, allowing for observation of future developments and potential strategic moves by the company.