In a recent announcement, SyntheticMR has outlined its strategic vision following a challenging 2024. The company faced a decline in sales, reporting SEK 12.6 million in the fourth quarter, significantly below expectations. Key factors include delays in establishing a stronger sales organization in the US and the impact of the 2024 Indian elections on healthcare budgets.

The company's strategic acquisition of Combinostics Oy, completed in early 2025, marks a pivotal step in strengthening its product offerings and market position. Despite the timing challenges due to a drop in SyntheticMR's valuation, the acquisition is expected to enhance customer offerings and reduce time to market.

Looking ahead, SyntheticMR is focused on regaining sales capacity in 2025. The integration of Combinostics is anticipated to provide both short- and long-term benefits, particularly in addressing Alzheimer's disease and expanding clinical applicability. Cost-saving measures are also underway, expected to result in an annual reduction of SEK 10 million.

Long-term priorities include ensuring a strong product market fit with Combinostics and leveraging innovation from pharmaceutical companies to develop biomarkers for diseases like MS and dementia. Despite recent challenges, SyntheticMR remains confident in its potential to become a leader in its niche market.

Given the strategic initiatives and the promising early sales in 2025, investors might consider holding their positions as the company navigates its path to recovery and growth.