MoveByBike, the Swedish logistics company known for its sustainable last-mile delivery solutions, is making significant strides in its European expansion. The company has recently transitioned its Italian operations into a formal franchise agreement, a move that underscores its commitment to growth in the urban logistics sector.

Francesco Sabaini, a key figure in MoveByBike's initial success in Sweden, spearheaded the expansion into Italy in 2021. Establishing operations in Verona, Sabaini has effectively leveraged the city's unique urban landscape, characterized by narrow streets and stringent environmental regulations, to demonstrate the efficacy of bike deliveries.

Since its inception, the Italian branch has operated under the MoveByBike brand and has seen steady growth. In 2024, the operation reported revenues of approximately €76,000, with projections for 2025 indicating an increase to around €130,000. This growth trajectory highlights the increasing demand for sustainable urban logistics solutions in Italy.

The new franchise agreement allows the Italian operation to function as an independent entity while retaining the right to use MoveByBike's brand, business model, and communication strategies. This strategic alignment not only strengthens the brand's presence in Italy but also provides a framework for potential future expansions across Southern Europe.

Fredrik Videlycka, CEO of MoveByBike Europe AB, expressed his enthusiasm over the formalized partnership, stating, 'We are delighted to establish a long-term and clear relationship with the Verona operations. Francesco has done an outstanding job building a robust offering in a challenging yet highly relevant market. This agreement also lays the groundwork for continued joint development.'

Francesco Sabaini echoed this sentiment, expressing gratitude for the opportunity to continue operating under the MoveByBike brand. 'There is a significant demand for smart, local, and sustainable transport solutions in Italy, and I am optimistic about expanding our operations further in the near future,' he commented.

For investors and stakeholders, this development signals a strategic opportunity. The formal franchise agreement not only consolidates MoveByBike's foothold in Italy but also enhances its potential for scalability in the European market. Given the company's proven track record and the growing emphasis on sustainable logistics, the recommendation is to buy into MoveByBike as it continues to pioneer in the urban logistics space.