EasyFill Expands Global Reach with HL Display Deal
EasyFill AB broadens its market scope through an expanded agreement with HL Display, enhancing global distribution and manufacturing capabilities.
Sammanfattning
EasyFill AB has expanded its agreement with HL Display, granting HL global, non-exclusive rights to sell TurnLoader™ and RotoShelf® outside Europe. This move aims to enhance EasyFill's international growth strategy.
EasyFill AB, a Swedish innovator in retail solutions, has announced a significant expansion of its existing partnership with HL Display. Originally, HL Display held exclusive rights to market and sell EasyFill's TurnLoader™ and RotoShelf® within the European market. However, under the newly expanded terms, HL Display now also possesses global, non-exclusive rights to offer these innovative solutions beyond Europe. Furthermore, HL has acquired the rights to manufacture and sell TurnLoader™ Ambient, designed specifically for ambient retail environments.
This strategic move marks a pivotal moment in EasyFill's growth trajectory. Over the past two years, HL Display has been instrumental in driving EasyFill's expansion across Europe. With the new agreement, the partnership is set to enter a new phase, characterized by a long-term, global outlook. Tobias Sjölander, CEO of EasyFill, emphasized the significance of this agreement as a cornerstone of their European growth strategy, highlighting how it paves the way for international reach while ensuring high-quality production and delivery through HL's established global infrastructure.
The demand for solutions that enhance store efficiency and improve the shopping experience is growing worldwide. EasyFill's innovations are unique and perfectly complement HL Display's existing product portfolio. Björn Borgman, CEO of HL Display, expressed confidence that the expanded agreement positions them better than ever to serve customers around the globe.
In line with the agreement, HL Display will receive its first shipment of TurnLoader™ and RotoShelf® for MultiDeck, produced in China. This new production setup not only supports competitive pricing but also strengthens the supply chain and enhances the long-term cooperation between the companies.
For investors, this expanded agreement could be seen as a positive indicator of EasyFill's potential for growth and market penetration. With HL Display's extensive reach and established infrastructure, EasyFill is poised to capitalize on new opportunities in global markets. However, as with any investment, it's crucial to consider market conditions and the company's overall strategy before making a decision. Given the current developments, holding onto EasyFill shares might be a prudent choice as the company continues to expand its global footprint.
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Sammanfattning
HL Display initially had exclusive rights to market and sell TurnLoader™ and RotoShelf® in refrigerated settings within Europe. The new agreement grants HL global, non-exclusive rights to market these products outside Europe, and also allows them to manufacture and sell TurnLoader™ Ambient for non-refrigerated environments. Over the past two years, HL Display has significantly contributed to EasyFill’s growth in Europe. The expanded agreement marks a new phase in their partnership with a global focus. Tobias Sjölander, CEO of EasyFill, states that the agreement is central to their European growth strategy and facilitates international expansion. Björn Borgman, CEO of HL Display, notes the increasing global demand for solutions that enhance store efficiency and customer experience, and sees the agreement as strengthening their global service capabilities. HL Display will receive its first shipment of TurnLoader™ and RotoShelf® for MultiDeck, produced in China, which will support competitive pricing and strengthen the supply chain. EasyFill AB, a Swedish company listed on the Spotlight Stock Market in Stockholm since 2007, focuses on innovations that reduce food waste and improve product handling in stores and restaurants.
